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Mastering the Basics Before Reaching for Greatness In the pursuit of design excellence, the key lies not in striving for the extraordinary, but in perfecting the ordinary. The notion that great designers must transcend the realm of design itself is a common misconception. The true secret to achieving design greatness is simpler than you mightContinue reading “The Secret to Achieving Design Excellence: Focus on the Fundamentals”

Habituation: The Curse and Blessing of Being Human As human beings, we have a remarkable ability to adapt to our surroundings. The everyday things that once seemed strange or frustrating quickly become second nature to us. This process, known as habituation, is a fundamental way our brains learn and free up mental resources to tackleContinue reading “Seeing the Invisible: The Key to Great Design”

The Secret to Achieving Design Excellence: Focus on the Fundamentals Mastering the Basics Before Reaching for Greatness In the pursuit of design excellence, the key lies not in striving for the extraordinary, but in perfecting the ordinary. The notion that great designers must transcend the realm of design itself is a common misconception. The trueContinue reading “Mastering the Basics Before Reaching for Greatness”

In today’s world, the terms “identity design” and “branding” are often used interchangeably, but they are not the same thing. Identity design is just one small part of the overall branding process, and it’s important to understand the distinction. Identity design is the creation of visual elements like logos, typography, colour palettes, and other graphicContinue reading “Identity Design vs. Branding”

Art movement The Surrealists sought to channel the unconscious as a means to unlock the power of the imagination. Disdaining rationalism and literary realism, and powerfully influenced by psychoanalysis, the Surrealists believed the rational mind repressed the power of the imagination, weighing it down with taboos. Influenced also by Karl Marx, they hoped that the psyche hadContinue reading “Surrealism”

Art movement Orphism or Orphic Cubism, a term coined by the French poet Guillaume Apollinaire in 1912, was an offshoot of Cubism that focused on pure abstraction and bright colors, influenced by Fauvism, the theoretical writings of Paul Signac, Charles Henry and the dye chemist Eugène Chevreul. This movement, perceived as key in the transition from Cubism to Abstract art,Continue reading “Orphism (Simultanism)”